“We’ve found the perfect partner in Liquid Death – whose passion for music and protecting the planet will feed seamlessly into Live Nation’s future plans and events. In the same wake, music and entertainment stars Wiz Khalifa, Machine Gun Kelly, Steve Aoki, Tony Hawk and Kelly Campbell have also invested in Liquid Death. “We’re all ready to be back at live events, and as we return we want to continue taking steps to be more sustainable,” added Michael Rapino, President and CEO, Live Nation Entertainment. Liquid Death partnered with Live Nation Entertainment to be the exclusive water vendor at more than 120 venues and festivals across the U.S. We can’t wait to get back to live shows, support our favorite artists, and help kill plastic water bottles at concerts.” “Music has been a huge part of our DNA since the beginning.
“We’ve always run Liquid Death like it’s a band, so getting to partner with Live Nation is a huge milestone and honor for us,” said Mike Cessario, co-founder & CEO of Liquid Death. Unlike many purveyors of bottled water, Liquid Death eschews the plastic bottles used by many of its rivals, and instead uses aluminum pint-sized ‘tallboy’ cans which are more easily recycled.Īs a cheeky marketing initiative, they are also helping customers to return the plastic bottle waste from their rivals by providing prepaid and addressed mailing envelopes to mail used water bottles back to their place of origin. Live Nation also touted the deal with Liquid Death as a key part of their sustainability initiative. Liquid Death will be integrated across concession service points, on-screen media commercials, and signage throughout venues and to be determined festivals.
Mgk liquid death series#
(CelebrityAccess) Live Nation Entertainment announced it has taken an equity stake in Liquid Death, a brand of prepackaged water that will become the exclusive water distributor at about 120 of the promoter’s venues and festivals in the U.S.Īccording to Live Nation, they participated in Series C funding round for Liquid Death, along with several high-profile artists, including Wiz Khalifa, Machine Gun Kelly, Steve Aoki, Tony Hawk, Kelly Campbell, and Michael Dubin among others.Īs part of their investment, Live Nation will also be supporting Liquid Death through marketing initiatives. The Bloody Valentine rocker reacted to a TikTok from user and Guitar Center employee Gunnar DGrey, who made an observation on a Machine Gun Kelly Signature Schecter electric guitar and.
0 kommentar(er)
